TypeTwo

Smyle — Brand refresh

Smyle are a multi-award winning creative events agency who ‘take smart ideas to unexpected places’. We were approached by Smyle to help create a brand strategy, a visual identity (to include an element of their previous logotype), website and literature system. They wanted to build their credibility and raise their profile by tapping into aspirational industries such as tech, information, communication, arts, entertainment and recreation. Our task was to differentiate Smyle from its competitors by positioning it as a personable and passionate creative partner.

Re-brand, visual identity, presentation deck and website


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